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Media Coverage

"Tour Pays for Animal Cruelty Awareness"
The Shorthorn - University of Texas at Arlington (April 10, 2014)

"Interview with FARM's Executive Director"
ACT Radio - University of Texas at El Paso (Feb. 9, 2014)

"Gators Offered $1 to Watch Video Promoting Animal Rights"
Alligator - University of Florida (Nov. 5, 2013)

"A Year Later: The Effectiveness of FARM's 10 Billion Lives on Warped Tour"
Humane Research Council - Olympia, WA (Oct. 25, 2013)

"Interview with 10 Billion Lives Tour"
Animal Place (blog) - Grass Valley, California (May 16, 2013)

"Vegan Advocacy: The 10 Billion Lives Tour"
Food and Loathing (blog) - Oakland, California (May 14, 2013)

"FARM Spreads Animal Rights Awareness on Campus"
Jack Central - Northern Arizona University (Feb. 28, 2013)

"Farm Animal Rights Movement Exchanges Views for Money at UA Mall"
Arizona Daily Wildcat - University of Arizona (Feb. 11, 2013)

"Touring Truck Pays Students $1 to Watch Video of Factory Farm Animal Abuse"
The Daily Lobo - University of New Mexico (Jan. 31, 2013)

"10 Billion Lives Tour"
The Charger Times - University of Alabama Huntsville (Nov. 16, 2012)

"10 Billion Lives Tour Stop at UF Exposes Mistreatment of Farm Animals"
WUFT (89.1FM) - University of Florida (Nov. 1, 2012)

"UGA Students Paid to Watch Animal Cruelty Video"
The Red and Black - Athens, Georgia (Oct. 4, 2012)

"10 Billion Lives Tour Interview" (Extended Version)
Grady Newsource - University of Georgia (Oct. 3, 2012)

"10 Billion Lives Tour Interview" (Short Version)
Grady Newsource - University of Georgia (Oct. 3, 2012)

"Video Makes People Go Vegan"
The Daily Tar Heel - University of North Carolina (Oct. 1, 2012)

"The World Farm Animals Day Show: Michael Weber, 10 Billion Lives Tour "
Animal Voices Radio Show - Vancouver, Canada (Sept. 28, 2012)

"10 Billion Lives Tour - An Interview with Jeni Haines"
VeganBreak.com - National (Sept. 8, 2012)

"Animal Rights Group Pays People to Watch Propaganda"
Beef Magazine - National (August 27, 2012)

"The Secret History of Your Favourite Hamburger"
Al Jazeera English - National (August 24, 2012)

"Animal Rights Group Offes Cash for Animal Cruelty Education"
Bowie Patch - Bowie, Maryland (August 23, 2012)

"Warped Tour Brings Punk and Skateboarding Culture to Camden"
Gloucester County Times via NJ.com - Camden, New Jersey (July 20, 2012)

"Animal Rights Group Will Pay You a $1 to See Horrifying Video"
MSN NOW - National (June 12, 2012)

"Would You Watch a Grisly Animal Cruelty Video for a $1?"
Laist - Hollywood, CA (June 11, 2012)

"Group Pays Viewers $1 to Watch Graphic Animal Video"
The Orange County Register - Orange County, CA (May 26, 2012)

"FARM Campaign Pays Viewers $1 to Watch Graphic Anti-Meat Video"
Los Angeles Times (May 25, 2012)

"Visualizing Violence: The FARM Initiative"
James McWilliams Blog - National (May 22, 2012)

"People Paid $1 to Watch Animal Cruelty Video"
Santa Barbara Independent (May 22, 2012)

"Animal Rights Activists Arrived on UCSB Campus"
KCSB (91.9 FM) - Santa Barbara, CA (May 15, 2012)

"Activists Offering $1 to Watch Farm Animal Cruelty Video"
Care2 - National (May 13, 2012)

"$1 to Watch a Video of Farm Animal Abuse"
Dairy Herd Network - National (May 13, 2012)

"Animal Rights Group Shows Video at Second Saturday"
KCRA 3 - Sacramento (May 13, 2012)

"Animal Awareness Truck Offers Dollar to Watch Graphic Video at Second Saturday"
CBS 13 - Sacramento (May 12, 2012)

"New Animal Rights Push Pays People to Watch Disturbing Videos"
Sacramento Bee (May 11, 2012)

"Live Interview on Morning Show"
ABC News 10 - Sacramento (May 11, 2012)

"Reverse Pay-Per-View takes Viewer into Slaughterhouse"
ABC News 10 - Sacramento (May 10, 2012)

"Activists Offer a Dollar to Watch Slaughterhouse Video"
Fox 40 - Sacramento (May 9, 2012)